"Walking the Talk: Jeff Herring's Transition to Atlanta"

A setback or a change in direction?

In early October I decided to opt out of the contract at the office space I had rented. Fortunately I had thought ahead to place language in the contract to give me this option.

My main intention has been to move toward a much more virtual practice, in other words, working with clients by phone and on the internet and very little in person.

As I head more in that direction it seems to make more and more sense to work out of my home, and see the few clients I will see face to face in a home office.

Feels like a setback yet I think the reality is that this moves me closer to my goals.

Jeff

Catching Up on My Posts

Wow, has it really been September since I have posted here?

Well I guess so!

TIme to get back on track................this will take a few posts, cuz just so much has happened.

Jeff
Jeff Herring, MS, LMFT - President
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www.BuildingYourIdealPractice.com
Jeff@BuildYourIdealPractice.com678-778-6770

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Private Practice Building: The Power of One Referral

In the last posts I told you about my first clients in the Atlanta area. One particular client, referred by a colleague in South Florida, is proving to be quite  a champion for me.

I mentioned in the last post that she is a hairdresser in a shop in an upscale suburb of Atlanta, and she now has my cards and copies of the Conscious Dating book.

This week she tells me that her friends and family in South Florida want to buy copies of the book and do coaching with me on the phone.

In the Building Your Ideal Practice programs, we call referral sources like this a "champion" for us. To learn more about champions and how to create them in your practice, visit      
www.BuildingYourIdealPractice.com/programs.html and join our teleclass programs.

Catch ya soon
Jeff

Private Practice Marketing: This Stuff Really Works!

On Monday I told you about the first 3 new clients, how they were referred, and what we can learn from it to build our practices.

I sent a thank you e-mail to the referral source in South Florida and got the note below back this morning:

"Thanks, I'm so glad they actually came in!  (Hey, this practice building stuff really does work if you work it!) :)  The law of reciprocation is, as usual, in full swing."

That's so nice to hear, as part of the purpose of this blog was to put my new practice where my mouth is and demonstrate that this stuff really does work.

Yep, it really does work. And if you are ready to have these strategies work for you, check out our teleclass programs at www.BuildingYourIdealPractice.com/programs.html

Jeff

The First Clients!

A day to celebrate last week. Got my first 3 clients. Here is how they came my way:

1. Client 1 - From the web site www.ConsciousDatingAtlanta.com and the newsletter from the site.

2. Client 2 -  From a customer of my web sites, a therapist in South Florida, who had a colleague who had a client that was moving to Atlanta and needed a coach.

3. Client 3 - Referred by client 2 before I even saw client 2.

So let's take a look at how these 3 new clients came my way in a totally new practice in a totally new place;

1. From a good prospect pulling web site.

2. From networking and having products to sell on the web sites.

3. From word of mouth. A nice benefit for the future is that one of these new clients is a hair stylist who hears the relationship problems of clients all day every day, and now this person has a referral source for these folks!

Want to know the tips and strategies required to get clients in a brand new situation? Then check out our teleclass programs at www.BuildingYourIdealPractice.com/programs.html

Gotta run, the first new client just came in the door.

Catch ya later!

Jeff

Great Internet Marketing Training

From Wednesday tomorrow the 23rd thru Sunday the 27th, I will be at the Great Internet Marketing Retreat Center in Virginia Beach, Va. This is Tom Antion's operation, and I'll be immersed in the best training for five days. I hope my brain can absorb it all.

Tomorrow is a one day event, a part of being a member of NetAim.info which is The Internet Association of Information Marketers, which I recommend you become a part of.

I'll keep you informed and up to date here.

Jeff

Office Space 2: The Sequel

Well, I met Monday morning with the director of the counseling center of the church I have been attending in Roswell. The center is in an old house, wood floors, nice feel to it.

It would be a matter, though, of building the same kind of practice I built in Tallahassee over 20 years, and while the challenge is tempting, I'm not going to go with this option because of 2 reasons:

1. I've already done it in Tallahassee

2. It's not what I came up here to do.

I came up here to build www.ConsciousDatingAtlanta.com as a internet and coaching business, so I am going with the option pictured below.

It was nice to be wanted by that group, but it really was an easy decision based on my priorities and the niche I want to build out. The whole notion of niches is foreign to some private practioners, and is one of the important things we teach in our 90 Day Practice Building Intensive which starts next week, you can find out more at www.BuildingYourIdealPractice.com/programs.htm

Jeff

Office Space

While much of what I'll be doing with www.ConsciousDatingAtlanta.cm as a singles and relationshhip  coach, I will need office space for doing in person groups, classes and one on one coaching.

When I first began to consider this move back in January, I  checked with one guy in Roswell that I found on the Georgia Association for Marriage and Family website and it sounded good but I never looked at the space.

When I decided in June to make this move, I checked with him again and it was still available. Good space, good fit with the MFT that is already there, and he is willing to give me a good deal since I am just starting out up here.

Here is a picture of the outside of the office, my office would be the window in the middle.

Tomorrow I'm meeting with another person about some other office space although I don't think I will go with this one for many reasons.........I think I am doing it only to be able to tell myself that I looked at more than one place. I'll take a picture of that one too, and post it tomorrow, and maybe take a poll and you can tell me which one you think is best.

Nice that I have choices.

That's all for now.

Jeff                                                                                                 www.BuildingYourIdealPractice.com                                                  Jeff@BuildingYourIdealPractice.com

Speaking at Churches

One of the key ways we are going to market www.ConsciousDatingAtlanta.com is working with churches and their singles groups. The good news is that there are so many churches in the Atlanta area, even just the North Atlanta, that I think I could speak at a different church every Sunday and not get to them all in a year. I guess that is a nice problem to have.

Atlanta is huge!

I'm moving from one state capital, Tallahassee, Florida to another state capital, Atlanta, Georgia. Tallahassee has one county, Leon. Atlanta has several counties and scores of bedroom communities. I'll be living and have my office in the city of Roswell, which is northeast of Atlanta. Picture an octagon north of the Atlanta city limits, with an affluent, upscale, rapidly growing city at each corner of the octagon. Roswell is located is the southeast quandrant of the octagon, and is an affluent, upscale and growing city itself.

Again, just for fun, here is a picture of the Chatahootchie River that goes thru  Roswell, Georgia, a bedroom community of Atlanta....